Creative Advertising by Mario Pricken

• Creative Advertising
• Mario Pricken
• Page: 272
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780500287330
• Publisher: Thames & Hudson

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Overview

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. Read More Show Less

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